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Ep. 258: Side Hustle Sales Page Strategies with Amanda Genther

My guest today is Amanda Genther, an online marketing strategist who helps female entrepreneurs consistently grow their audience, their email lists and their bottom lines.

She’s also the host of the Inspired for Action podcast where she share strategies, tips and advice on how to take imperfect action every day to grow your business.

I met Amanda through a technology panel we both did for the Rebel Boss Virtual Summit hosted by Eden Fried (who I interviewed back in Ep. 234) and I just instantly connected with her and knew I had to get her on the podcast not only to share her business journey but also because she’s an expert in creating sales pages that convert – which if you’re marketing yourself online, you’re 100% going to need someday!

Today we're talking about:

  • The full story behind how Amanda was able to leave her job and start her business.
  • How she overcame imposter syndrome to build her business.
  • How you can reach success FASTER and become known for something.
  • Why you shouldn’t wait until you’ve chosen a niche before you get started.
  • The #1 biggest struggle web designers face (and how to overcome it).
  • Why having a nice website just isn’t enough anymore.
  • How to create a sales page if you have no design or copywriting skills.
  • The first thing you should do before creating any new product.
  • The 3 steps Amanda takes to launch new ideas FAST.
  • 4 common mistakes that Amanda sees people make on their sales pages (and what to do instead).
  • How to get testimonials for your sales page when you haven’t actually had and clients yet.
  • All of Amanda’s revenue streams and exactly how she makes money in her business.
  • How Amanda fights her natural tendency to keep creating new products every time she has a new idea so that she can focus on what’s working.
  • What a typical work day looks like for Amanda + her family.
  • How to hold yourself accountable to the things you say you want to do.
  • Amanda’s advice if you’re struggling to get traction with your business.
  • The beliefs Amanda had to change about herself to get where she is today.

how to write a sales page

My favorite quotes from Amanda:

  • “The only two things you need to launch are an offer and a sales page.”
  • “Just throw things out there, see what works and see what people resonate with.”
  • “Fail faster so you can figure out what you’re supposed to be doing. If it doesn’t work, move on to the next idea, it’s not a big deal!”

Resources mentioned in this episode:

Amanda's Bio:

Amanda Genther is an online marketing strategist and sales page designer who helps coaches, creatives and course creators consistently grow their audience, their email lists and their bottom lines.

She's also the host of the Inspired for Action podcast where she shares strategies, tips and advice on how to take imperfect action every day to grow your business.

When she's not at her desk setting up launch funnels and designing sales pages for her clients, she's probably lounging in her living room with her 2 littles, watching the latest superhero flick (2 boys) or forcing them to watch Gilmore Girls with her for the millionth time.

You can connect with her on Instagram, or learn more on her website.

Connect with Amanda: