Ep. 258: Side Hustle Sales Page Strategies with Amanda Genther

November 5, 2019
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

My guest today is Amanda Genther, an online marketing strategist who helps female entrepreneurs consistently grow their audience, their email lists and their bottom lines.

She’s also the host of the Inspired for Action podcast where she share strategies, tips and advice on how to take imperfect action every day to grow your business.

I met Amanda through a technology panel we both did for the Rebel Boss Virtual Summit hosted by Eden Fried (who I interviewed back in Ep. 234) and I just instantly connected with her and knew I had to get her on the podcast not only to share her business journey but also because she’s an expert in creating sales pages that convert – which if you’re marketing yourself online, you’re 100% going to need someday!

Today we’re talking about:

The full story behind how Amanda was able to leave her job and start her business.
How she overcame imposter syndrome to build her business.
How you can reach success FASTER and become known for something.
Why you shouldn’t wait until you’ve chosen a niche before you get started.
The #1 biggest struggle web designers face (and how to overcome it).
Why having a nice website just isn’t enough anymore.
How to create a sales page if you have no design or copywriting skills.
The first thing you should do before creating any new product.
The 3 steps Amanda takes to launch new ideas FAST.
4 common mistakes that Amanda sees people make on their sales pages (and what to do instead).
How to get testimonials for your sales page when you haven’t actually had and clients yet.
All of Amanda’s revenue streams and exactly how she makes money in her business.
How Amanda fights her natural tendency to keep creating new products every time she has a new idea so that she can focus on what’s working.
What a typical work day looks like for Amanda + her family.
How to hold yourself accountable to the things you say you want to do.
Amanda’s advice if you’re struggling to get traction with your business.
The beliefs Amanda had to change about herself to get where she is today.

My favorite quotes from Amanda:

“The only two things you need to launch are an offer and a sales page.”
“Just throw things out there, see what works and see what people resonate with.”
“Fail faster so you can figure out what you’re supposed to be doing. If it doesn’t work, move on to the next idea, it’s not a big deal!”

Resources mentioned in this episode:

Amanda’s Bio:

Amanda Genther is an online marketing strategist and sales page designer who helps coaches, creatives and course creators consistently grow their audience, their email lists and their bottom lines.

She’s also the host of the Inspired for Action podcast where she shares strategies, tips and advice on how to take imperfect action every day to grow your business.

When she’s not at her desk setting up launch funnels and designing sales pages for her clients, she’s probably lounging in her living room with her 2 littles, watching the latest superhero flick (2 boys) or forcing them to watch Gilmore Girls with her for the millionth time.

You can connect with her on Instagram, or learn more on her website.

Connect with Amanda:

Website: https://amandagenther.com/
Instagram: https://www.instagram.com/amandagenther/

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.