Ep. 247: The Legal Side of Growing Your Side Hustle with Autumn Witt Boyd

August 21, 2019
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

My guest today is Autumn Witt Boyd of the Legal Roadmap® Podcast where she teaches business owners how to protect their rights and stay out of legal hot water.

I’m so excited to have Autumn on the show today because ever since I heard her on the Being Boss Podcast back in 2016, I’ve been listening to her show and recommending it to my community because I think it’s so important to be knowledgeable and empowered when it comes to the legal and financial aspects of our businesses.

So if you’ve ever worried that you don’t know what you don’t know when it comes to the legal aspects of your business, you’re not gonna wanna miss this episode!

Today we’re talking about:

How Autumn transitioned from a traditional law firm to starting a virtual law firm specializing in copywriting, trademarks and contracts
How Autumns husband helped push her to start her own business
Some challenges Autumn faced when she first started out
Why Autumn started a podcast to help market her services
Why it’s so important to have a contract in place with your clients
Some key items to include in your contract
The three searches you should be doing when you pick your business name
Strategies and tactics Autumn has used to grow her business
The importance of relationship building
How Autumn started to leverage digital products in her business
Resources for doing it yourself.
Autumn’s advice for someone who is struggling to move forward in their side hustle
The one belief Autumn had to change about herself to get where she is today.

My favorite quotes from Autumn:

“If you are a service provider who works 1:1 especially at a higher level or on bigger projects, don’t forget that it really is a people business and that is what will bring better clients to you”
“The more you can talk to people the more you will learn what people actually need to know, what questions they are asking, what they need help with”

Resources Mentioned in this episode:

More About Autumn:

Autumn is an award-winning intellectual property lawyer and AWB Firm founder who helps ambitious business owners like you.

Autumn is licensed to practice law in Tennessee and focuses her practice primarily in intellectual property and business matters for entrepreneurs.

Autumn helps online influencers including Amy Porterfield, Chalene Johnson’s131 Method, Corinne Crabtree of the Losing 100 Lbs podcast, and many more, protect their brands and avoid costly legal mistakes while scaling their businesses.

When it comes to intellectual property and business strategies, Autumn is known as a thought leader in the online business community, frequently speaking at conferences, seminars, workshops, and appearing as a guest on podcasts hosted by other experts and business owners.

Autumn has been named a “Best Lawyer” in the area of Litigation-Intellectual Property, and a “Super Lawyer” for in the category of Top-Rated Intellectual Property Lawyer, Rising Star, by her peers.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.