Why Building My Business is like Training My Dog

By Shannon Mattern, pricing strategist and creator of the Package Matrix™

I wish after one obedience lesson my dog was just trained… I wish after one epic blog post my list grew by 1000 people. That's not the way it's worked, and they are both lessons in consistency and persistence…

Shannon Mattern is a pricing strategist for experienced service providers, consultants, and agencies, and the creator of the Package Matrix™. She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.