Ep. 240: From High School Teacher to Multiple-Six Figures with Micala Quinn

July 3, 2019
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

My guest today is Micala Quinn, host of the Live Free Podcast and the go-to person for teaching moms step-by-step how to build a profitable freelancing business from scratch.

I discovered Micala because my team member Laura, who’s a total mom boss herself, attended a one-day workshop with the host of the Boss Mom podcast Dana Malstaff, and Micala was mentioned in that workshop as someone who has seen massive success with her online business.

So I invited her on the podcast and find out exactly how she did it!

For you guys, of course, not for my own personal selfish reasons…

Micala and I talk about:

How long it took her to get her first client and how she made it happen.
How she replaced her income as a high school English teacher by working just 15 hours a week from home.
How she made time for her business while working and being a mom.
Exactly how she transformed her business model from one-to-one and is now on track to make $500,000 this year.
The best advice Micala ever received from her business coach (that you can implement in your business too).
The email marketing analytics that Micala pays the most attention to and why you should track your metrics too.
Why you don’t need a website to get started making money online.
Micala’s best advice for you if you’re struggling to get traction in your side hustle.
The one belief Micala had to change about herself to get where she is today.

My favorite quotes from Micala:

“You’ve got to build it as you go.”
“The number one thing you can do is market and connect with those potential clients from the beginning.”

Resources mentioned in this episode:

Freebies from Micala:

Become a Work at Home Mom Workshop

More About Micala:

Micala Quinn is a wife, mom, online course creator, podcaster, and work at home enthusiast. Her mission is to revolutionize what it means to be a working mother. Micala’s online course is designed to launch working moms into the freelance world prepared, confident, and ready to make their mark.

To date, more than 500 moms across the country & world have enrolled in Overwhelmed to Overbooked. In late 2018, Micala launched the Live Free podcast to spread her freelancing method and mission throughout the world. With more than 100 5-star reviews, the podcast has surpassed 40,000 downloads.

When Micala does jump off her WAHM soapbox, you can catch her walking to the park with her kiddos, making cookies, or watching a rerun of Friends for the millionth time with her cute husband, Colin.

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.