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Ep. 207: Ask Shannon: Have You Ever Been Scammed?

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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#1 – Have you ever been scammed online?

I’d like to know if you’ve fallen foul of the million and one other types of make money online “opportunities” that have promised to help create an income but which only make an income for the person offering the information.

I’ve been through so many different courses, twists and turns and feel that I’ve made it through the sea of charlatans to what it really means to make a viable, legal income online (thank you Shannon!)

Has that been hard for you? Or are you one of the lucky ones who landed on the right track straight away?

Xina –

Listen to the episode to hear about the time I was scammed online, plus my experience with buying online courses.

Additional Resources:
 
Many freelancers and side hustlers fall victim to the scam, and Tekla’s blog post offers tips how to detect and fight scammers.

#2 – Where should I put my advertising dollars?

A group of authors I belong to is considering advertising, since we all do most of the free marketing actions already.

If we are going to spend money, where is it best spent?

FB, Amazon, Google? And how do we determine the best target audience for our ads? The group is the Bluestocking Belles. You can find out more about their individual books and boxsets here 

Rue

Listen to the episode to find out my recommendation for how to spend their ad dollars, and what to make sure they have in place before they spend any money!

And if you’ve been listening for awhile and haven’t left me a review yet, can you please do me a ginormous favor and subscribe to the podcast go to shannonmattern.com/review – reviews are a signal to iTunes that there’s good info here and they are more likely to suggest my podcast.

Thanks so much for listening, and if you want step-by-step video training on how to build your website and set up your email list and hook up your freebie, head on over to www.shannonmattern.com/5day and sign up for my free 5 Day Website Challenge!

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
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If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

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