Ep. 40: 7 Mistakes I Made on the Road to Side Hustle Success – Family

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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[/et_pb_audio][et_pb_text _builder_version=”3.0.106″]Yesterday, I shared with you that I didn’t try to get enough quality sleep because I put my side hustle first, which left me exhausted and stressed.

But the fifth biggest mistake I made on the way to side hustle success is SPENDING TOO LITTLE TIME WITH MY FAMILY.

I might have been in the same room or car with my husband, but I was certainly paying zero attention to what he was saying when my nose is in my Macbook or glued to my iPhone.

Countless times he’s been talking to me and I listen to the first 5 words, then start typing again, then realize he’s waiting for a response and then say “Wait, what was that again?”

I try to feign misunderstanding, but he knows the truth – I just stopped listening.

Or I’d ask him a question, immediately stop paying attention for his answer, forget that I even asked him, and then ask him again 5 minutes later, and he’d look at me like, “Are you serious right now? You just asked me that 5 minutes ago and I answered you.”

I’d tell him I couldn’t go out to dinner because I had this client project, or we couldn’t’ go camping this weekend because I need internet for this other thing.

And while he was supportive of my side hustle, he was rightly annoyed at being number two to my business. I had to set boundaries, make changes and put my family first. It was hard because I was afraid of not making enough money,  but nothing is more important than family, especially my husband, but my actions certainly didn’t show it. #workingonit

And then I’d be so exhausted from working constantly all week that when my mom would want to get together on a Sunday, I’d say no because all I wanted to do was veg out on the couch and escape into Netflix.

Or when we’d travel to visit family, I’d spend all morning on my laptop, half paying attention to my nephews – but, hey, I’m in the same room as everyone else, so it counts, right?

Um, nope.

No job should ever take precedence over quality time with your family. I wish I would have set clear boundaries from the beginning because it’s hard to reset once you’ve crossed over them a million times.

So tomorrow, I’m going to share with you mistake number six on my way to side hustle success, focusing on the wrong thing!


Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.
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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

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90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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