Ep. 93: Practical Advice For Those Struggling to Get Their Side Hustle Off The Ground

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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An industrial designer & artist by trade, Matt turned everything upside down in 2011 to launch a tech company in Sydney, Australia. Bonjoro was born from a customer success hack for his first startup, where Matt and the team would send every new signup a personal welcome video, and it has snowballed over the last 18 months. His love of building great products is only surpassed by that of building strong business cultures, and he believes culture has been the core driver of Bonjoro’s rapid growth since it launched in 2017.  With a vision to help every business be more customer-centric and scale real human relationships, Bonjoro is just the start of Matt’s journey.

In our conversation, we discuss

  • Why it’s so important to build relationships and what can happen if you build 100 genuine relationships.
  • How Matt manages his company, his side hustle and his social and family life.
  • What happiness really is and where it comes from.
  • How to get better at productivity.
  • What the company has spent under $100 on that has made a huge impact on in the business.
  • Why spending money doesn’t necessarily bring you happiness or success.
  • What advice Matt would give to someone who is struggling to grow their side hustle.
  • When it’s time to take you side hustle full time.
  • What can happen if you take the risk of quitting your day job.
  • How Bonjoro started as a secret side hustle alongside Matt’s original business.
  • How having clients in different time zones inspired Bonjoro
  • How they tripled their response rate to their emails overnight and started to book more meetings and more clients.
  • If you had $10,000 to spend on your side hustle, find out what Matt thinks you should spend it on.
  • How to validate your idea.
  • The one thing every successful person has done to get where they are.

Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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