Ep. 104: How to Quit Your Day Job Without Replacing Your Full Time Income First

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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Today, I’m chatting with my very first email subscriber and 5 Day Challenger EVER!!

Jenn Walker Wall is the founder of Work Wonders Coaching + Consulting where she helps people land new jobs and succeed at work. She’s also co-host of the Making Life Work Podcast. She has worked at the Sloan School of Management at MIT as well as Harvard University, and is currently an Adjunct Instructor of Sociology at Lesley University.
When she’s not helping clients land interviews or launch their own businesses, you can find her cooking up a storm in her kitchen, usually while listening to true crime podcasts.
Today we’re talking about:
  • Jenn’s transition from side hustle to self-employed and why she made the decision to quit her job WITHOUT replacing her full-time income.
  • How to take the tech pressure off of yourself and build your business through referrals.
  • Where you might get stuck when making the decision to quit your day job and how to overcome it.
  • How to find your zone of genius if you’re not sure what it is.
  • How to find the common thread in all of your experiences to tell your story.
  • Why it’s okay to not be on social media and what to do instead.
  • The one thing you can do to ensure that you get customers.
  • Balancing being a business owner and working IN the business.
  • The best investment Jenn has made in her business.

You can find Jenn online at:

Website
Instagram
Twitter


Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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