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Ep. 114: Authenticity Over Expertise with Bree Pair

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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Breanna Pair is the creative force behind Thrive, a conference and online space for bloggers to give them the education and support they need to create their online empire.

Before we dive in I want to let you know about the Thrive Virtual Conference, a free online event on August 9 and 10, 2018 that will bring you 9 speakers to help you up your blogging game.

Topics include tips on pitching brands, how to grow your blog strategically, creating a brand, tips to improve your photography, SEO tips to increase pageviews from yours truly, increasing traffic with Pinterest, setting yourself up for financial success and leveraging community for growth – plus opportunities to network with me and fellow speakers!

You can register for this FREE here.

Favorite quote from this episode: “When I hear bloggers say, ‘Why would anyone listen to me?’ I say, ‘Why not?!?’”

Bree went from blogging as a creative outlet to graphic designer to creating an influential online movement to help bloggers thrive.

In Part 2 of my interview with Bree, we’ll dig into:

  • Why authenticity trumps expertise when it comes to landing sponsors.
  • Why the tech is the least important part of your blog.
  • The most important reason to stop obsessing over your blog design.
  • Why content is the most important thing to spend your time on when it comes to your blog.
  • Why Bree and her husband sold their house, bought a travel trailer and traveled the country for a year.
  • The difference between work-life balance and work-life-play balance.
  • The importance of building a tribe of like-minded entrepreneurs to support you in your journey.
  • How to find local blogging groups in your area.
  • The belief Bree had to change about herself in order to build Thrive to where it is today.
  • The importance of trusting a team if you want to grow.

You can find Bree on all the social medias at @breepair and check out Thrive here.

Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
SPOTIFY

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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