Ep. 115: June Income Report Part 1

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Welcome to my June Income Report! Each month I publish an income report to take you behind the scenes of my online business and reveal exactly how much money I make, how much I spend and lessons learned along the way!

If you want to build a website and learn how to make money online, check out this blog post on how to get started!

View all of my income reports here!

IMPORTANT THINGS THAT HAPPENED IN JUNE

  • I took a break from listening to online marketing podcasts.
  • I started to focus on my health and fitness.
  • I wrote March and April Income reports.
  • I launched the new 5 Day Website Challenge with a new model – free for 30 Days, $29 to upgrade to lifetime access.
  • I gave Serious Side Hustlers a facelift to match the 5 Day Website Challenge.
  • I tested out running Facebook Ads to the 5 Day Website Challenge.
  • I booked one new Done For You client in June.
  • I brought on a project manager for that one Done For You Project.
  • I cancelled my monthly Pinterest contract.
  • I cancelled a monthly contract with a person that helped me do Done For You Projects.
  • I held webinars promoting Serious Side Hustlers, Websites That Make Money, and the Web Designer Academy resulting in no new sales.
  • I began to interview guests on my podcast.
  • I went to my 20 year high school reunion.
  • I paid my quarterly income taxes.
  • My husband and I close on 4 acres of land where we will ultimately build our dream house.
  • I batch-created content so that I could take a week of vacation in July without a gap.
  • I decided to start offering monthly live workshops & Q&A calls for members of Serious Side Hustlers (or that non-members can also pay to attend).

Notes I found to myself in my planner:

  • “How Can I?”
  • “*CONSISTENT EFFORT*”
  • “‘Let me think about that and get back to you.’ ALWAYS”
  • “Do fewer things better.”
  • “If you ever want to come back to that conversation, I’m here for you.”
  • “Automate”

REVIEW OF MY GOALS

Again, my goal each month has been to generate $10,000 in revenue because my rough breakdown to replace my old paycheck, cover business expenses and pay taxes is:

  • $5000 – Income to cover my old paycheck.
  • $2500 – Expenses
  • $2500 – Taxes

WHAT I FOCUSED ON IN JUNE

In June, I gave my brain a breather from consuming large amounts of information about online marketing tactics and started listening to podcasts and books related to the keto diet and intermittent fasting. I also re-started Chalene Johnson’s 131 Diet, which makes me feel great!

My mind really needed that space away from business podcasts because I have a tendency to implement new ideas as soon as I hear them, and it takes away my focus!

I put a lot of time into content creation to prepare for vacation, learning Pinterest and creating the perfect pin design in June.

That being said, here’s how much money I made in June 2018:

INCOME BREAKDOWN

PASSIVE INCOME:

PASSIVE INCOME TOTAL: $4435.12

TIME FOR MONEY INCOME

TIME FOR MONEY TOTAL: $3461

TOTAL INCOME: $8076.12

Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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