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Ep. 184: Beyond the How-To: Building a Business with Sylvia DeMott

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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Sylvia DeMott is a psychotherapist by day who started a side hustle as an entrepreneurial mindset coach – and today we’re turning the tables and she interviews me all about my entrepreneurial mindset journey.

This is part two of an interview wasn’t intended to be an episode of Pep Talks for Side Hustlers… I was just recording it for Sylvia so she could use me as an example in her blog post about entrepreneurial mindset – but I wanted to share it here on the podcast because Sylvia used her ninja psychotherapist skills to get me talking about things that I think many of you listeners can relate to in your life and business:

So today, we’re moving beyond the tactical how-to of building a business as Sylvia digs into my mindset and the things I’m currently working on in my business – beyond the numbers.

  • Why I don’t want to lower my expectations… but I need to.
  • The advice I give to people who are just starting out and wisdom that I wish I would have really heard…
  • The biggest skill I have had to learn personally.
  • How I’ve become comfortable promoting myself – and what works well and what does it.
  • My advice for someone that has a really small email list of just family and friends.
  • Why I feel so responsible for other people’s results.
  • Why you have to keep showing up no matter what.
  • Why I don’t have a local networking group.
  • A big benefit of just being yourself.
  • Why I’m considering going down to ONE podcast episode a week *gasp*!

You can find Sylvia online at www.sylviademott.com and be sure to get on her email list to discover the 3 mindset traps that female entrepreneurs struggle with and how to overcome them.

Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that! Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
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If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

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