My guest today is Kim Wensel from the Pattern of Purpose Podcast. Kim is a brand strategist who helps entrepreneurs and small businesses learn to speak their clients’ language so that they can connect with their ideal audience.
So funny story – Kim and I had an interview scheduled a week before this one – and I was having one of those weeks… You know, where everything that can go wrong does? It was just that kind of a week.
So Kim and I get on our call and I can see her but I can’t hear her so after a bunch of troubleshooting, I restart Zoom, and we get it working, and we dive into one of the most compelling and inspiring interviews I’ve done… and then….
I realize that I didn’t hit record. Ugh. My heart sank and at that point, we decided to just reschedule instead of starting over.
So what you’re hearing today is interview #2 with Kim Wensel, which lucky for me, we got to spend even more time getting to know each other and I’m super excited to introduce to Kim. Her journey to self-employment is super inspiring!
Today we’re talking about:
- Kim’s side hustle journey and her quest to find work that lights her up (instead of burning her out).
- Why your first side hustle doesn’t have to be your last, and how to pivot when things don’t feel right.
- Why it’s important not to try to avoid the messy middle.
- How to set yourself and your business apart in a saturated market
- Three key things to practice to set yourself up for side hustle success.
- Why money is the least important factor in how you design your business (and what to focus on instead).
- How to effectively speak to your ideal client.
- Why having a solid vision in your business is critical to your success (and how to start crafting one).
- The one belief Kim had to change about herself to get where she is today.
My favorite quotes from Kim:
- “You really can’t compare where you are in your business to others.”
- “You can have some patience while still having drive.”
- “Set yourself apart by providing an absolutely mind blowing experience for your clients.”
- “It’s better to have a no than to have a yes and feel like you are being taken advantage of at every turn.”
- On not charging enough: “I thought that if people paid me more, they would have exponentially higher expectations of me.”
- “Nobody is going to see your genius if you can’t talk about it.”
Resources mentioned in this episode:
- Kim’s website – https://www.patternofpurpose.com/
- The 4 Hour Work Week by Tim Ferriss
- Pattern of Purpose Podcast
Bio:
Kim Wensel is a brand strategist for entrepreneurs who want to position their business as the go-to in their industry. She helps them move from guessing what their audience is looking for to having a deep understanding of their needs, resulting in polished, powerful brand messaging. In a world with a template for everything, Kim focuses on immersive engagements with her clients, drawing out their voice and highlighting what makes their brand truly unique. When she’s not wordsmithing, she can be found playing the 3-marker challenge with her two kids or planning her next adults-only getaway with her husband.
Connect with Kim:
Website: https://www.patternofpurpose.com/
Instagram: @pattern_ofpurpose and @kimwensel
Pinterest: https://www.pinterest.com/patternofpurpose/
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