Most experienced service providers don’t think they need a pricing mindset makeover, which is exactly why this podcast is now called Anchor High. Anchoring high means anchoring high in your value, in the outcomes you create for your clients and in your pricing, so you can make more from the work you’re already doing. A good place to start is pricing strategy for service providers.
We’re several episodes into the podcast, and I decided to change the name from Pricing Mindset Makeover to Anchor High. I did that for several reasons.
Why did Pricing Mindset Makeover become Anchor High?
I changed the name because Pricing Mindset Makeover speaks to an older version of me and my business, and because the people who need a pricing mindset makeover the most don’t think they need one.
For a long time, I’ve been working with early-stage freelancers who maybe don’t believe they really can charge that much. I still love all you early-stage freelancers, and this is not a breakup. I’m not going to stop serving you.
But what I’ve realized is that the more advanced freelancer, coach, consultant, fractional executive or professional service provider, like accountants, lawyers and financial services professionals, isn’t looking for a pricing mindset makeover.
Why don’t experienced service providers search for a pricing mindset makeover?
The people who need a pricing mindset makeover the most don’t think they need one. They don’t realize it’s even possible for them. They’re not searching for that type of transformation, and they don’t even realize it’s one of the most powerful levers they can pull in their business.
What I don’t ever want is for someone to see the title of this podcast and think, “Oh, that’s not for me. I don’t need that,” and then miss the magic that is in here.
What does Anchor High mean?
Anchor High is a core concept I teach in our overall comprehensive pricing strategy, and it means a lot to me to teach you how to anchor high in many ways beyond your pricing strategy.
In the last episode, I talked about setting low price anchors and how that affects your proposals. But anchor high means so much more than that. It means to anchor high:
- In your value and what you believe about yourself
- In the value of the outcomes and results you can create for your clients
- In your mindset
- In your belief about the opportunities all around you
- In what your clients are capable of when they work with you
It has many, many meanings, and that’s why I made the executive decision to change the name of this podcast to Anchor High.
What is the Anchor High podcast about?
Here’s my new little intro: Hi, I’m Shannon Mattern, pricing strategist for experienced freelancers, service providers, consultants, fractional executives and agencies, and this is Anchor High, where we talk about pricing strategy and the psychology underneath so that you can make more from the incredible work that you’re already doing.
Your next step
Want to charge more for what you're already doing, without working harder, changing your business model or finding all new clients? Sign up for the free Advanced Pricing Strategy Masterclass.
Are you a business coach or consultant who works with freelancers, consultants, agencies and other types of service providers?
What if you could help your clients close more proposals at higher prices without burnout? Through my Anchor High™ Certification Program, I help business coaches, consultants and group program leaders integrate my behavioral science-backed pricing and sales strategies, frameworks and methodologies into their existing business coaching programs and client work.
Learn more and request a zero-pressure info call with me here to explore whether Anchor High™ Certification is right for you.
