You Don’t Know What You Don’t Know – But You Can Learn!

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Nicole Clark's passion is helping women shift habits and routines and replace limiting beliefs so they can create the business and life of their dreams.

Many of us have limiting beliefs regarding our ability to execute things like our website and other technology – but it's people like Nicole that help us smash those self-imposed boundaries and start going after everything we've ever wanted.

Read on to learn more about Nicole, her business Kisstrategies, and the lessons she learned building her own website with WordPress.

When did you start your business and why?

I started my business in March, 2014.  I have 33 years of experience as an entrepreneur in the real estate industry, having hired, trained and coached hundreds of Canadian realtors.  I have been on long term disability for the past 5 years and decided I needed to feel like I was making a contribution so I have been coaching female entrepreneurs in my small city in British Columbia.

What do you feel makes your target audience special?

My target audience seems to be female entrepreneurs who are very spiritually guided.  I bridge the gap between the logical/physical worlds and the spiritual world.  In a nutshell, they have wonderful gifts to share with the world but lack the business sense…and often the focus…to get the things done that are required to operate a successful business.

Why did you decide to build your WordPress site yourself?

Last spring I hired a web designer to do a site for me.  I of course, didn't know what I didn't know.  I told her what I wanted it to do and that I wanted to be able to edit it (I am a control freak and knowledge sponge).  I proceeded to research what else a website could do for me and was repeatedly told that my site “couldn't do that”…it was built on Joomla. It turned out that other than some basic edits, I had to pay her to make changes.  $2,000 later…I am building my own WP site.

What was the most difficult thing about creating your WordPress site?

The most difficult thing was choosing a theme…and I am still not happy with the one I am using.

What was the easiest thing about it?

Searching and integrating plugins…although I still don't know what I don't know!

What advice would you give to someone who is thinking about starting their own business?

The most important thing…and what I teach…is to create an actionable business plan.  Then outsource the things that aren't your strengths to people who you have solid reviews/recommendations for.

If you could go back in time and do something differently, what would you do and why?

I would have taken the time to find out what options were available in terms of website platforms and then found someone to help co-create my site.

How long did it take you to launch your site?

I am still putting it together so, although it is published, I haven't truly launched anything yet.

How do you promote your site?

I will promote it primarily through social media, my blog and word of mouth.

Do you have an email list, and if so, what is the most effective way you have grown your email list?

I do not yet have an email list, but I will have…doing the 30-day List Building Challenge to begin.

Do you earn money from your site, and if so, how? Affiliate marketing, ads, products, etc.? 

My site will offer coaching programs, online course and teleseminars.

You can find Nicole on Facebook at, Twitter @businessthrives and online at