Ep. 268: Create a Successful Side Hustle as an Introvert with Billie Gardner

January 8, 2020
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Have you ever wondered if it’s possible to create a successful side hustle as an introvert?

My guest today teaches creative introverts how to become virtual assistants and earn an income from home.

Billie Gardner is the founder of Desire to Done and the Introvert VA Club, a membership site for introverted virtual assistants.

Billie’s been a member of my community for awhile, and then one day I got this email from her where she writes:

“Hey Shannon, So I’m doing a live challenge in my membership the Introvert VA Club called “Do One Thing That Scares You Every Day”. It’s for 30 days and we’re on day #11.

One of the things I’m scared about is visibility. Since I’m an introvert I tend to shy away from attention but I’m trying to work on it! I know that putting myself out there more is going to help more people achieve their dreams.

Which brings me to your podcast. I’ve been a big fan of yours since we met and was wondering if you’re looking for interviewees. Off the top of my head I can talk about the challenge, how I help creative introverts, mindset stuff (love it), and how I “burned da bitch down”. (I got rid of my ebooks and a big client to focus on my membership site. Totally scary at first, completely freeing afterward.)

Let me know if you’re interested and if there’s a way I can help support you!”

And of course it’s a yes, and not just because she’s a member of my community but because her pitch was all about how she can provide value to my listeners and not all about how awesome she is.

I mean, you’ll find out for yourself how awesome she is when you listen, but the key takeaway for you if you want to land guest opportunities of any kind, or even if you want to get people to buy from you for that matter, is that it’s never about you. It’s always about them.

Billie and I talk about:

How Billie got her first virtual assistant client.
Tips for getting VA clients when you are just starting out.
Advice for how to let go of clients when you no longer are taking 1:1 work.
How to make discovery calls with potential clients less scary.
How Billie structures her day.
A strategy for getting yourself to do something that scares you.
Billie’s advice for an introvert who is thinking about starting their own business.
The belief Billie had to change about herself to get where she is today.

My favorite quotes from Billie:

“Follow your heart and follow your gut, wherever it takes you.”
“If you’re going to grow you have to get uncomfortable and with practice it becomes easier. Give it a shot and keep trying.”
“Just take it one step at a time, everyone is scared.”
“Keep going keep showing up consistently.”
“Building a business takes time and takes energy. Just keep doing it”

Resources mentioned in this episode:

Billie’s Freebie: https://desiretodone.com/va-services
Membership: https://introvertvaclub.com/

Bio:

Billie teaches creative introverts how to become virtual assistants and earn an income from home. She’s the founder of Desire to Done and the Introvert VA Club, a membership site for introverted virtual assistants.

Connect with Billie:

Website: https://desiretodone.com/
Freebie: https://desiretodone.com/va-services
Membership: https://introvertvaclub.com/
Instagram: https://www.instagram.com/desiretodone/
Facebook:https://www.facebook.com/desiretodone/
Pinterest:https://www.pinterest.com/desiretodone/boards/

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

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THE PACKAGE MATRIX™ METHOD

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ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Education for Business Coaches & Consultants

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.