Ep. 236: Charging Premium Pricing from Day One with Amanda Gallinger

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

My guest today is Amanda Gallinger of Creative Business Collective, a marketing and business strategy expert who helps passionate creatives build profitable online businesses.

What blows my mind about Amanda, aside from all the business-changing advice she’s about to share with you in this episode is that a few years ago, she found my free 5 Day Website Challenge and used it to learn WordPress and build all of her websites.

I mean, she’s a massively successful business owner and I had no idea that she’d used my training to help her get a handle on WordPress!

So she’d been on my mailing list for awhile, which I also had no idea, and then she replied to one of my newsletters one day and asked me to do a bonus training inside of her Soulful Selling Course to walk her students through what they needed to do to get their websites set up.

Which of course I said yes – and then as I always do, I used an invitation to be on the podcast as a way to get to know her better and pick her marketing expert brain for you guys!

My interview with Amanda left my head spinning, in a good way!!

So typically when a guest comes on the show, I’m recording from the moment they hop on, we chit chat, I do a little countdown and then I introduce them and we just roll from there… But with Amanda, we hit it off so well at the beginning that we just rolled right into to it – so let’s go ahead and dive into my interview with Amanda Gallinger of Creative Business Collective.

Amanda and I talk about:

  • Amanda’s transition from corporate to self-employed.
  • How Amanda helps her clients package up their zone of genius as a premium service.
  • Why Amanda started selling her coaching packages at a premium price from the beginning (and how you can too).
  • The one thing your website must have on it to stand out online.
  • The number one thing you can do that will lead to your success.
  • Why hourly pricing isn’t good for you or your ideal client and what to do instead.
  • What a “value ladder” is and how to use it in your business.
  • Why you feel so busy but you’re not making any money – and how to fix it.
  • Amanda’s 90 day rule and how to apply it in your own business.
  • Amanda’s advice for someone who is just starting out and struggling to get traction.
  • The one belief Amanda had to change about herself to get where she is today.

My favorite quotes from Amanda:

  • “What’s in your tool box that you can turn around and use to reinvent yourself?”
  • “When someone buys from you, often times they are buying from you because they really like you and they want to be in your energy.”
  • “When people pay, they pay attention.”

 

Connect with Amanda:

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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