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Ep. 190: How to Get Traffic to Your Website

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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There are 7 mindset shifts you may need to make as you start driving traffic to your website:

    1. Driving traffic to your website requires ACTION.
    2. It requires putting yourself out there.
    3. It requires giving before asking.
    4. It requires patience and letting go of instant gratification and windfalls.
    5. It requires an attitude of testing and changing.
    6. It requires commitment.
    7. It requires time. 

5 Strategies for Driving Traffic to Your Website

Search

  • Not just Google!!
  • YouTube – How To
  • Pinterest – Save for Later!

Social Media

  • Facebook, Twitter, LinkedIn, Instagram
  • Don’t just post and ghost – connect with others, engage, comment, share and THEN post your stuff!

Relationships – Give before you ask to develop relationships with people who serve the same audience you want to serve.

Guest Posting & PR

When pitching yourself to brands, or to be a guest on a podcast or for a guest post, always focus on the value you can provide for them – not what’s in it for you!

Paid Advertising

Use it to AMPLIFY where you’re already getting traction.

Pick one of these strategies to focus on for 30 days, measure your results, then test and change!

Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that! Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.

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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

Apple Podcasts
SPOTIFY

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.

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