Ep. 262: Passive Income for Health Professionals with Sylvie McCracken

December 4, 2019
| Archive, Pep Talks for Side Hustlers Podcast

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

Today’s guest helps health and wellness entrepreneurs who have gone off-course get refueled and back on track by teaching them to run their business like a well-oiled machine.

Sylvie McCracken started her first online business in the nutrition and health space and was able to replace her six-figure salary in just 18 months – and now she’s grown her business to seven figures.

Now, she teaches healthcare professionals how to get back in the driver’s seat and make more income, have a greater impact, and finally enjoy the lifestyle they worked so hard to create.

And whether you’re a health care professional or not, you’re going to get a lot out of today’s interview – and if you know any health care professionals who’d love to break free from the grind of their day (or night) job but don’t believe that they can monetize their expertise outside of the traditional health care setting – send them a link to this episode!

Today Sylvie and I are talking about:

Why Sylvie started a side hustle in the very competitive health and wellness space online.
How her business evolved into helping health care professionals create passive income.
Sylvie’s personal journey from employee to entrepreneur.
The steps Sylvie walks her client through to create digital products around their area of expertise.
The biggest mistake most entrepreneurs make when it comes to their expertise.
How Sylvie manages her time and what a typical day looks like.
Challenges Sylvie sees her most successful clients overcome.
Sylvie’s best tip for when to outsource.
Her advice if you’re struggling to get traction growing your side hustle.
Why you’re totally normal if you feel like an imposter.
The belief Sylvie had to change about herself to get where she is today.

My favorite quotes from Sylvie:

“If you can’t sell, you can’t help.”
“There’s nothing passive about setting up a passive income stream.”
“Do what actually gets the result and do what helps.”
“Do it imperfectly, but have it be profitable.”

Resources mentioned in this episode:

Bio:

Sylvie McCracken helps health and wellness entrepreneurs who have gone off-course get refueled and back on track by teaching them to run their business like a well-oiled machine. After more than a decade working with celebrities in the entertainment industry, Sylvie started her first business in the competitive nutrition and health industry and was able to replace her six-figure salary in 18 months through her relentless focus on strategy and efficiency to create passive income. Now, she teaches healthcare professionals how to get back in the driver’s seat and make more income, have a greater impact, and finally enjoy the lifestyle they worked so hard to create.

Connect with Sylvie:

Website: sylviemccracken.com
Instagram: https://www.instagram.com/sylvie.mccracken/
Facebook:https://www.facebook.com/sylviemccracken
Twitter: https://twitter.com/SylvieMcCracken

Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

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If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

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ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out.

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

Pricing

Marketing

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Pricing Education for Business Coaches & Consultants

The Hidden Pricing Mistakes That Could Be Costing Your Clients Money: What Business Coaches & Consultants Need To Know About Pricing

How business coaches and consultants who work with freelancers, consultants, agencies and other types of service providers can help their clients create better outcomes faster when they help their clients apply proven principles of behavioral economics – the brain science behind why people buy or don’t buy – to pricing and sales strategy and stop treating the symptom of undercharging as a confidence or credibility problem.

Pricing Strategy for Service Providers

Shannon’s Story: The Origin of The Package Matrix™ Method

It’s not about about how much you’re charging – it’s about how you’re making the offer. If you’re struggling with undercharging, overdelivering, overworking, trying to justify prices, trying to compete with other freelancers in the industry and stand out in a saturated market – I’ve been in your shoes, and that’s why I created The Package Matrix™ Method.