Ep. 77: Pinterest Is the Place to Market Your Blog or Online Business

Shannon Mattern is a pricing expert and creator of The Package Matrix™ Method that helps freelancers, fractional execs, consultants, agencies and service providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

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[/et_pb_audio][et_pb_text _builder_version=”3.0.106″]In part two of my interview with Jenny Blaisdell of Confetti Social and host of The Savvy Social Hour Podcast, we talk about her side hustle within her business – which is doing customer support for email marketing software ConvertKit!

Jenny is a social media strategist + coach at Confetti Social who helps female entrepreneurs up-level their biz one social media post at a time. She also hosts the Savvy Social Hour, which strives to help passionate women up-level their businesses and become rockstar entrepreneurs in no time. When she’s not working on her business or recording podcast episodes, she’s hanging out with her hubby and goldendoodle pup.

  • We talk about what she’s learned from working with a top-notch company with an awesome corporate culture that’s helping her build her own business.
  • How a company can create a culture that makes their employees WANT to go above and beyond for their customers.
  • What Jenny has spent under $100 on that has made the most impact in her business and has majorly upped her productivity.
  • How systems and a schedule helped Jenny increase her income (and improve her relationship).
  • How you can schedule emails to send during business hours (even when you’re not working during normal business hours).
  • Jenny’s experience in getting her website off the ground.
  • What belief she had to change about herself to get where she is today.
  • The exact method she used to increase her prices over time.
  • What advice Jenny would give to someone who is struggling to grow their side hustle.

“Quit consuming so much content – because that’s a lot of people’s issue, they are consuming so much content and not DOING – and just DO IT, go for it, take the leap! If you don’t do it now, you’ll never do it, you’ll just find some other excuse to not go for it.

Tools mentioned in this episode:
ConvertKit
UseLoom
Tribe of Mentors
Asana Project Management
Boomerang

You can find Jenny on social media here:
Facebook
Instagram
Pinterest
Twitter


Today’s pep talk is brought to you by Bluehost. Go to www.shannonmattern.com/bluehost and get 36 months of web hosting for just $2.95 a month. That’s less than one trip to Starbucks a month – and if you’re anything like me, you’re at Starbucks more than that!

Then you can sign up for my Free 5 Day Website Challenge at www.shannonmattern.com/5day and I’ll show you step by step how to get started building your new website for your side hustle.
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Pricing, Proposal & Sales Strategy For Freelancers, Fractional Execs & Consultants

ANCHOR HIGH™ PODCAST

Pricing Strategy for Service Providers & Consultants

If you sell your expertise and hands-on implementation, deliver solid work and have happy clients – but you’re maxed out and feel like you’ve hit an income ceiling, this show is for you.

Each short episode breaks down how pricing psychology and proposal strategy influence prospects’ decision-making and helps you rethink everything you thought you knew about how much you can really charge for your services and expertise.

THE PACKAGE MATRIX™ METHOD

The Package Matrix™ Method is a pricing framework built on behavioral economics, sales psychology and a decade of results. It strategically designs a value-based decision for your clients, so you stop pricing based on what you think they can afford and start pricing based on the value they can create by working with you.

How It Works ⟶

ANCHOR HIGH™ CERTIFICATION

If you’re a business coach or consultant who’s an expert at helping your clients grow their businesses and reach their goals – but you don’t have a strategic pricing and sales framework to help your clients confidently close more proposals at higher prices (without working harder), our Anchor High™ Certification program might just be the missing piece of your coaching methodology.

Learn More Here ⟶

ABOUT SHANNON MATTERN

Shannon Mattern is a pricing expert who helps Freelancers, Fractional Execs, Consultants and Creative & Professional Service Providers stop undercharging, overdelivering and overworking by using pricing, proposal and sales strategies backed by behavioral economics and sales psychology.

She helps other business coaches and consultants integrate her pricing and sales methodologies into their coaching, group programs and consultancies so they can help their clients make more without burning out. 

She’s also the founder of Web Designer Academy, where she has spent a decade helping women web designers move from undercharging to premium pricing, and where she developed the offer framework now used by service providers across industries.

Topics

90 DAY REVENUE ROADMAP

Increase your income without rebranding, niching down or adding more services or skills.

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