Web Designer resources

If you're a web designer, the coaching I do for women like you happens inside the Web Designer Academy.

That’s where you’ll find the pricing model, proposal strategy, and consultation process designed to help you confidently charge what your work is truly worth and stop lowering your price before you hit send. The articles below are some pieces from this site that touch on web design.

Hi, I’m Shannon Mattern, pricing strategist and the creator of the Package Matrix™. I’m also the founder of Web Designer Academy, where I’ve spent a decade helping women web designers move from undercharging to premium pricing — and where I developed the offer framework now used by service providers across industries.

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